identifying our target audience...

Before we go any further with our project, we have to make sure that we can identify our target audience. Identifying our target audience is extremely important so that we know exactly how to create our script and movie so that people are interested and want to watch it. To do this, we decided to create a questionnaire, and distribute it on social media, and by messages to friends and family. Using google forms, we created a suitable questionnaire with simple and straight to the point questions. We wanted to make sure that the people doing the questionnaire understood each of the questions, and knew how to respond accordingly, especially considering that the native language in our country is not English, and a lot of the people answering the questionnaire may not have english as their first language. Here are the questions that we decided to include.

1. How old are you?

• 10-13

• 14-18

• 18-30

• 30-60

• 60+

2. What is your gender?

• female

• male

• other:_______

3. Do you enjoy watching films?

• yes! it's a great way to spend my free time

• sometimes, but not very often

• no, I don't enjoy them

4. What kinds of movies are you interested in?

• comedy

• romance

• action

• psychological thrillers

• drama

• family

• horror

• mystery

• sci-fi

5. How do you prefer to watch movies?

• movie theatre

• online

• subscription site (eg, Netflix, Hulu, HBO go)

• DVD

• on TV (cable)

6. Do you consider yourself an...

• Explorer (you search for discovery and new sensations)

• Resigned (you have constant values, you celebrate the past, you aim for survival)

• Succeeder (need to get to the top, seeking for control and prestige)

• Struggler (you live for today, you seek escape)

• Aspirer (status and image count)

• Reformer (“Don’t tell me what to do or what to think”, anti-materialistic, intellectual)

• Mainstream (daily routine is fundamental, you need security )

7. Do you enjoy watching psychological thrillers? (a thriller which focuses on the psychology of its characters, or which psychologically manipulates its audience or readership)

• Yes

• No

• I haven't watched any but it sounds interesting

8. What kind of film opening do you prefer? (first 2-5 minutes of a movie)

• Establishing Shot opening (establishing the scene, and very beginning of the movie)

• Direct address opening (a character is speaking to the audience; telling what has happened)

• Animated opening (usually drawn; narrator is talking about the story)

• Linear narrative opening (starts right at the beginning of the story; includes character establishing shots; works its way through)

• Non-linear narrative opening (the audience is “thrown” into the scene; middle or end of movie, returns to the beginning eventually)

• Montage opening (different movie sequences layered, jump cuts; the audience has got no information about the plot)

• Classic opening (black background, with titles; audience doesn’t receive any information about the plot)

9. What is your favorite movie and why? (be specific)

I feel like overall we have a pretty good variety of questions, and I hope that we will get a decent amount of responses. We will probably advertise it on social media and put the link to the form in our bio, while also having close family and friends complete it. We may also send it over school emails to all of the students in the high school, but we haven't decided on that yet. I think it all depends on how many responses we get using our first strategy.